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Branding & Visual Identity

A look your business can stand behind, everywhere it shows up.

If your logo, website, and social pages all look like they belong to different companies, that inconsistency costs trust before anyone reaches out. I build identities that are consistent, professional, and easy to apply: on your site, your packaging, your next presentation deck.

What's included

A logo that works everywhere.

Primary and alternate versions built for web, print, social, and signage. Not one image stretched to fit places it was never designed for.

A color and type system.

A defined palette and font pairing so a business card and a slide deck both look like they came from the same business.

Guidelines you'll actually use.

A simple reference covering logo usage, color codes, and type. Not a 40-page document nobody opens.

Social & content graphics.

On-brand social posts, ad creative, and email graphics, sized correctly for the platforms you actually use.

Print & digital collateral.

Business cards, brochures, flyers, signage, packaging, sell sheets, presentation decks. Designed to match your identity, print-ready where it matters.

Custom illustration.

If a project calls for it.

Good fit if you're dealing with

  • No real logo, just a placeholder or something built in a hurry years ago
  • A brand that looks different across your website, social, and print materials
  • A rebrand triggered by a new direction, new ownership, or outgrowing the old look
  • A specific asset (business cards, a deck, a set of social templates) that needs to be designed well and match everything else

How the project runs

  • Connect & Understand. A real conversation about the business, the audience, and what the brand needs to say.
  • Quote & Timeline. A clear, itemized quote and a firm timeline before anything starts.
  • Design With Purpose. Concepts and revisions, usually two to three rounds, based on your feedback.
  • Deliver & Support. Final files and full rights, once the project's paid in full.

Service Packages

Starter

Logo & Basics

$199

A logo the business can use consistently across print and digital

Essentials

Core Identity

$499

Logo, colors, and type set up as a consistent look the business can stand behind

Growth

Full Identity System

$899

Complete identity with guidelines and assets for every touchpoint

Custom

Complete Brand Rollout

Quote

Full print/digital collateral suite, custom illustration, priority scheduling

No hourly billing, no hidden fees.

View recent work

Branding Work Samples

A collection of brand identities built to make businesses look more distinct, communicate with confidence, and create a consistent presence across every touchpoint.

Case studies, coming into focus.

I'm early in building this out in public, real projects will land here as they're ready to share, with the situation, what I did, and what changed for each one.

Frequently Asked Questions

Branding and Visual Design Service by Jude Panotes

A logo is one piece. This covers the full system: color, type, guidelines, and collateral, so everything stays consistent as the business grows.

That's fine. I can build the broader identity system around it, or refine it rather than replacing it outright.

Yes. That used to be listed as separate services. It's all part of Branding now, so everything you need to look consistent lives under one project instead of several.

Usually two to three rounds. Additional changes are quoted before they happen. No surprise scope creep.

A single logo or graphic runs a few days to a week. A full identity system typically takes two to six weeks.

You do. Full files and rights transfer once the project is paid in full.

Let's Talk About Your Project

Tell me a little about what you need, and I'll get back to you with the next steps, recommendations, or a free quote, replies usually within one business day.
Currently Accepting New Projects
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